Communicating Complex Science Simply
Marry the Science of Farming, Food & Health
European Communications Award for ‘Communication to the Public’
Dr. Vanessa Woods is a Scientist and Consumer Engagement Professional.
She holds a PhD in Ruminant Nutrition from University College Dublin and BSc in Microbiology from University College Galway.
Data from her PhD studies formed an integral component of the Irish Net Energy Feeding System.
As founder and Chief Executive of Ireland’s first Science Communications Consultancy, ‘Vanessa B. Woods Communications’, Vanessa works with Government Bodies, Industry Leaders and Education Professionals, translating science into accurate and engaging messages, stories and strategies.
With a Mission Statement to ‘Communicate Complex Science Simply’ and a Vision to ‘Marry the Science of Farming, Food and Health’, science communication consultancy services are offered to the Agri-Food, Health, Energy and Education sectors.
Vanessa worked with the Agri-Food and Biosciences Institute (AFBI) in Northern Ireland as a Senior Scientist for 10 years, in the areas of:
- Carbon Footprinting
- Horizon Scanning & Global Research
- Grassland Research
- Dairy Cow Data Modelling
Vanessa joined the independent consumer engagement body, Agri Aware, as its first female Chief Executive in 2011. With a Mission Statement to ‘Improve the image and understanding of farming and the agri-food industry among the general public’, she won Agri Aware’s first and only European Communications Award since its establishment in 1996, for ‘Communication to the Public’. She bid for and secured funding from the European Commission over five consecutive years, engaging consumers in the Common Agricultural Policy.
As part of her role as Senior Scientist with the Agri-Food and Biosciences Institute, Vanessa delivered lectures for Agriculture, Agricultural Technology and Animal Science Degree Courses at Queen’s University Belfast.
Vanessa was appointed as the first Chair of Examiners for the new GCSE in Agriculture and Land Use in Northern Ireland, working with the Council for Curriculum Examinations and Assessment (CCEA).